In the ever-shifting landscape of e-commerce, Amazon stands as not just a marketplace but a powerful platform where brands can truly shine. Pay-per-click (PPC) campaigns have become an indispensable tool for those seeking to elevate their presence and sales. However, the sheer number of agencies proclaiming proficiency in Amazon PPC can make the task of selecting the right partner feel overwhelming. Fear not, for we’ve delved deep, sifting through the multitude to present you with a handpicked list of the 12 most distinguished Amazon PPC agencies in the USA. Each firm on our list has been vetted for its expertise, innovation, and proven results. Let this guide be your compass, leading you to a partnership that transforms your brand’s advertising journey from mere participation to dominant success.
NUOPTIMA provides Amazon ADS, bringing over two decades of collective experience to the table. Their proficiency spans several areas, including:
- managing Amazon campaigns
- conversion rate optimisation (CRO)
- enhancing listings and ads
Recognitions from organisations like The Marketing Society, Business Leader, and Lloyds Bank highlight their industry standing. Their services delve into the complexities of keyword analysis, creating and monitoring projects, and refining them for the best possible outcomes. A large part of their methodology is the emphasis on understanding which keywords to use before launching a campaign, ensuring that ads are both relevant and yield a strong return on investment (ROI). NUOPTIMA also assists with various Amazon PPC campaign types, such as Sponsored Brands and Sponsored Products ads, ensuring each is structured for maximum efficiency.
- Headquarters: London, UK
- Founded: 2020
- Website: https://www.nuoptima.com/
- Clients: HEX Performance, Prym Health, Perfect Image
2. Search Nurture
Search Nurture offers Amazon paid search services, enabling companies to advertise on the world’s predominant online marketplace. They cater to a vast audience, aiming to boost brand recognition, ROI, and sales. Their Amazon ads assistance covers various formats, such as:
- Sponsored Brands
- Sponsored Products
They select the most fitting ad options, adjusting as needed for optimal long-term outcomes. As an accredited Amazon Advertising Partner, Search Nurture possesses exclusive access to Amazon’s API and has a dedicated representative from the platform. This partnership furnishes them with profound insights into effective campaign practices. With over a decade of experience in retail and e-commerce campaigns, they provide clients with a seasoned team of retail specialists. Their live reporting platform offers transparent, real-time insights, and their commitment to education ensures clients are consistently informed and empowered. Search Nurture’s tailored strategies are backed by top-tier software and custom dashboards.
- Headquarters: Oakland, CA, USA
- Founded: 2017
- Website: https://www.searchnurture.com/
- Clients: eCreamery, SKL Home, John Frieda
Hailing from Dublin in California, SevenAtoms is an established agency that offers services customised to Amazon. Their expertise encompasses:
- A/B Testing: They conduct tests on ad copies as well as different creative elements to determine effectiveness
- Campaign Management: They handle various advertising projects, including Product Display, Sponsored Products, and Sponsored Brands
- Feedback and Reporting: Continuous tracking and reporting are integral to their services, providing clients with actionable insights for campaign optimisation
- Optimisation: They adjust product descriptions and ad copy to align with the platform’s precise search algorithm
- Off-Amazon Advertising: Beyond Amazon, they also strategise advertising efforts to ensure a comprehensive approach
- Keyword Bid-Management: This involves the use of negative keywords, regular collecting of new keywords, and meticulous tracking of bids
SevenAtoms’ approach is methodical, aiming to assist businesses in navigating and capitalising on the vast Amazon ecosystem.
- Headquarters: Dublin, CA, USA
- Founded: 2013
- Website: https://www.sevenatoms.com/
- Clients: Seal Skin Covers, Revecent, ToolWatch
4. Amazon Marketing Co.
Amazing Marketing Co. provides a comprehensive Amazon growth management service customised for brands seeking expert PPC advertising. Key offerings include:
- PPC Ads Management: Complete oversight of all Sponsored placements, including Products, Display, and video
- Promotions: Implementing strategies from clippable coupons to participation in major Amazon events like Prime Day
- Advanced Software: Utilisation of tools like Helium 10 for keyword insights and Sellozo for PPC handling, saving clients on subscription costs
- Audits: Offering search engine optimisation (SEO), listing health, and review follow-up audits
- Giveaways: Using rebate sites, like Rebaid.com, to boost sales and organic ranking alongside ‘product tester’ campaigns for genuine reviews
- A/B Split Testing: Enhancing sales by testing variables such as product title and main image
This complete service by Amazing Marketing Co. ensures brands maximise visibility and sales.
- Headquarters: Kirkland, WA, USA
- Founded: 2018
- Website: https://www.amazingmarketingco.com/
- Clients: Wanderlux, Bearback, Roma Leaf
5. AMZ Inventor
A dedicated Amazon PPC agency, AMZ Inventor, aids businesses in streamlining their advertising efforts. They focus on minimising unnecessary costs, decreasing competition, and aligning ads to meet particular goals. Their meticulous approach involves designing, constructing, auditing, and refining campaigns to ensure they operate at their utmost potential. Their strategies aim to accomplish the following:
- enhance ROI
- understand customer analytics
- expand reach
- increase accessibility to businesses
- engage new customers
They emphasise the importance of content strategising, allowing sellers to effectively highlight their product benefits. Furthermore, AMZ Inventor assists companies in saving time by offering professional services that range from crafting optimised product listings to planning effective advertising campaigns. Their consultants are adept at devising and overseeing projects that bolster sales and elevate brand recognition. AMZ Inventor’s services are intended for medium- and large-sized corporations.
- Headquarters: Chicago, IL, USA
- Founded: N/A
- Website: https://www.amzinventor.com/
- Clients: IKEA, Adidas, IDEO
SupplyKick operates as an all-inclusive Amazon agency and wholesale seller, offering a diverse range of services catered to individual requirements:
- Partnerships: They focus on establishing enduring relationships with brands
- PPC Management: A service dedicated to enhancing brand visibility
- Brand Management: They manage a company’s representation on the platform, ensuring consistency
- Inventory Administration and Fulfilment: They oversee product stocking and ensure efficient delivery
- Customer Support: They provide assistance, addressing client queries and concerns
- SEO and Marketing: Strategies are formulated to boost business discoverability and engage the target audience
- Marketplace Compliance: They ensure businesses adhere to the platform’s guidelines and policies
- Amazon Case Oversight: They address and resolve issues related to Amazon cases
With over 10 years of experience, SupplyKick’s overarching aim is to support their partners in achieving growth, ensuring they meet their goals and objectives.
- Headquarters: Fishers, IN, USA
- Founded: 2013
- Website: https://www.supplykick.com/
- Clients: Johnson Hardware, Dometic, ciao! baby
7. Lab 916
The Amazon PPC management services of Lab 916 involve a three-step process:
- An initial consultation to ascertain client requirements
- An in-depth analysis of the client’s Amazon Seller Central to develop a specific strategy
- The execution of optimised advertisements to increase brand visibility and sales
The agency recognises the role of paid traffic in highlighting a brand amidst Amazon’s extensive daily user base. Lab 916 focuses on several key areas in their service offering. They undertake the management of PPC advertisements, allowing partners to divert attention to other business operations. The tactics they employ are based on thorough testing to ensure the conversion of ads. The firm also strives to enhance the visibility and ranking of ads to facilitate product sales. Furthermore, Lab 916 provides detailed reports on ad performance and is committed to the ongoing refinement of strategies to maintain ad relevance and support business expansion.
- Headquarters: Sacramento, CA, USA
- Founded: 2013
- Website: https://www.lab916.com/
- Clients: NxtBar, Smallflower, 1o8 Agency
8. Chatter Buzz
Chatter Buzz offers a range of services aimed at boosting sales and revenue on the Amazon marketplace. Their basic objective is to enhance the performance of Sponsored ads, ensuring consumers are sourced from various channels, including manual, automatic, and social sources. Their services encompass:
- Sponsored Brands ads, where they promote up to three items per ad, targeting shoppers searching for related items
- Product Display ads also target shoppers as they search for related products or look at merchandising emails from Amazon
- Sponsored Products ads, focusing on promoting a single item per ad
The agency ensures it delivers total clarity, providing clients with regular updates and reports on campaign progress. Chatter Buzz employs data-driven strategies, leveraging advanced technology, including a proprietary Amazon AI advertising management platform, to maximise returns.
- Headquarters: Orlando, FL, USA
- Founded: 2012
- Website: https://www.chatterbuzzmedia.com/
- Clients: Eva-Dry, Hallmark Nameplate, BigDog Mower
9. SEO Brand
One of SEO Brand’s primary focuses is on managing and optimising the Advertising Cost of Sales (ACoS), an essential metric in Amazon PPC. Their systematic approach includes several processes:
- Implementing negative keywords to filter out non-converting traffic
- Allocating high-performing keywords to individual campaigns
- Adjusting bids on underperforming keywords to ensure cost-effectiveness
- Crafting product titles that are clear and relevant to reduce irrelevant clicks
- Refining item descriptions and bullet points to enhance potential conversions
- Utilising high-quality images to represent products accurately
- Incorporating Amazon A+ content to provide detailed item information
- Encouraging and accumulating more reviews to potentially improve search rankings
- Manually monitoring and adjusting keyword bids to align with desired ACoS targets
This detailed approach reflects SEO Brand’s commitment to thoroughly optimising Amazon PPC campaigns for its clients.
- Headquarters: Boca Raton, FL, USA
- Founded: 2006
- Website: https://www.seobrand.com/
- Clients: Allegra, Ceridian, Bistro Tables and Bases
10. The Appeal Guru
The Appeal Guru is another agency that offers a range of services centred around Amazon PPC. They assist clients in scaling their store sales through advanced PPC management, overseen by a team with significant Amazon selling experience. Their services encompass Sponsored Products ads, where they develop, craft, and manage ads tailored to individual business needs. They also handle Sponsored Brands and Sponsored Display.
The company emphasises the importance of keyword research, using leading tools and expertise to identify popular and relevant keywords. They also conduct competitor analysis to identify effective advertising methods and differentiate their clients from others. Campaign oversight is another core offering, with both automatic and manual options available. In addition, The Appeal Guru helps with promotional activities, including Lightning Deals and coupon management. Their approach aims to engage with the target audience, promote offerings, and increase visibility on Amazon.
- Headquarters: Chicago, IL, USA
- Founded: 2018
- Website: https://www.theappealguru.com/
- Clients: Homie Homie, Spicom, Royal Pet Kingdom International
Our penultimate agency — SellerMetrics — assists brands in growing through the use of Amazon advertising. Established by former sellers on the platform who have garnered seven-figure brand exits, the organisation delves into ads data to implement strategies aimed at increasing profits and brand awareness. They position themselves as a client-centric marketing agency exclusively for Amazon businesses. Their team, which has accumulated over 45 years of collected Amazon experience, has managed over 30 companies and has overseen sales exceeding $600M since 2021.
A significant aspect of their operation is their proprietary technology, developed in-house since 2020, to make data-informed decisions. This technology is a response to the evolving nature of Amazon advertising. SellerMetrics also emphasises the interconnectedness of ads and organic growth on the platform’s marketplace. They advocate for the integration of advertising strategies with overall operations to achieve the best outcomes.
- Headquarters: Dallas, TX, USA
- Founded: 2020
- Website: https://www.sellermetrics.app/
- Clients: WristBuddy, FeelAtHome, Bravokids
Warschawski, our final pick, offers a variety of Amazon PPC services to assist brands in succeeding on the platform:
- Amazon PPC Audit: This involves a comprehensive analysis of a business’s PPC account. The audit assesses factors such as campaign strategy, product listing optimisation, and tactical brand management
- Campaign Strategy & Optimisation: Warschawski develops and refines strategies based on the audit findings. The aim is to ensure optimal ROI and ACoS
- Product Listing Optimisation: The agency provides guidance on creative and technical aspects of product listings to improve their visibility
- PPC Management: The team assists companies in targeting the right audiences and keywords
- Brand Protection: The agency monitors Amazon for potential threats to a brand, such as unauthorised sellers or counterfeiters, and takes measures to protect the company’s integrity
Warschawski’s services are designed to support businesses in navigating the many complexities of Amazon’s marketplace.
- Headquarters: Baltimore, MD, USA
- Founded: 1996
- Website: https://www.warschawski.com/
- Clients: Chesapeake Utilities Corporation, Custom Ink, Under Armour
Selecting the right PPC agency for your Amazon venture is a critical decision. The 12 firms highlighted in this listicle have consistently demonstrated their expertise, delivering tangible results in the competitive marketplace. Each agency brings a unique approach backed by data-driven strategies and a deep insight into the platform’s intricacies. As we conclude, it’s essential to remember that the right partnership can significantly impact your brand’s visibility and profitability on Amazon. Choose wisely, and ensure your business is positioned for success.
It is also worth noting that many company founders consider selling their business as the ultimate exit option. If you are interested in learning more about how to position yourself for an agency exit, there are experts that can help.